How to Create a Digital Path for Aftermarket Growth

Customer expectations in the aftermarket space have shifted dramatically. Today’s buyers demand seamless, on-demand, and omnichannel interactions that place their needs at the forefront. They’re looking for partners—dealers, OEMs, and vendors—who bring deep product knowledge, industry insight, and an understanding of their operational challenges.

For directors overseeing aftermarket strategy and customer experience, the question is no longer if digital engagement matters, but how mature your current sales channel is. Is it equipped to meet evolving customer expectations and capture more revenue through online channels?

Here are 6 essential steps to crafting a powerful aftermarket strategy for exponential growth. 

1. Win with visual spare parts search 

2. Eliminate customer frustration with clean parts data

3. AI-assisted advanced parts search with exploded views

4. Single source of information for all BOMs
   
   
5. AI-enabled image search to speed up the search, find, and buy process
   
   
6. Seamlessly integrate with eCommerce platforms

By following these six strategic steps, you can effectively build a robust aftermarket strategy that drives significant growth and positions your brand for unparalleled success.